EVERYDAY LIFE. EXTRAORDINARY POSSIBILITIES.
We bring ideas to life through playful products, original characters and stories people want to share.
Meet the Inspir family
Everyday favourites, reimagined.PUC × 7-Eleven
01 / OUR STORY
There’s more to a day than getting things done.
At Inspir Group, we believe play deserves a place in everyday life. A small object can invite a pause. A character can make a familiar feeling easier to share.
We’re a real-time toy studio and character storytelling company, making room for those moments—and hoping they inspire a few more.
02 / THE INSPIR FAMILY
PUC × Kiehl’s · Sunny Egg clicker
OUR CONSUMER TOY BRAND
A little company for long days.
Clickers, desk companions and collectibles inspired by familiar objects, humour and everyday feelings. Little reminders that taking a break—and playing just because—has value.
Explore Pretty Useless Club
OUR ORIGINAL CHARACTER WORLD
Emotional Support for Everyone.
M.E.S.A. is short for My Emotional Support Animal: an original character world where expressive cats meet familiar feelings and gentle humour in characters, content, products and collaborations.
Where PUC makes ideas tangible, M.E.S.A. gives them a character, a story and a community to belong to.
Step into the M.E.S.A. world03 / INSIDE THE STUDIO
Design and 3D-printed prototyping let us test ideas in our hands. Sharing the results online brings the community into what comes next.
Look closely at life: the objects, habits and shared feelings that make an idea relatable.
Explore shapes, characters and stories. Our team shapes the idea; tools, including AI, can help us explore.
Design, 3D print, test and refine. Physical prototypes help us understand how an idea looks and feels.
Bring products and stories to our community. Listen to the response, learn and keep creating.
04 / BETTER TOGETHER
We work with brands, retailers and creators to turn a shared idea into products and experiences people can connect with.
Explore a custom toy, character collection or playful experience rooted in your story.
Explore the current range, wholesale opportunities and a product mix for your store.
Have a fresh perspective on design, characters or storytelling? We’d love to hear it.
A FEW REAL-WORLD CONNECTIONS THROUGH PUC
From a Sunny Egg clicker to miniature tea cups and Hong Kong snack collectibles.
Explore the collaboration storiesLET’S MAKE SOMETHING MEANINGFUL. AND A LITTLE PLAYFUL.
Tell us about your brand, shop or creative idea.
Start a conversationPartner enquiries via PUC · collab@prettyuseless.club